I came across an interesting article by Ann Sieg this morning that asked the reader to consider what people see when they look at your business. Here is a link to the video portion of the article.
Ask yourself what people see when they look at your company. This is an important question to ask yourself because people often have a large number of choices available to them when looking for products, services, or a business opportunity. When they look at your company do they see anything that tilts the scale in your favor?
What criteria ultimately influence your customers in making their final choice?
With women in particular, the number one criteria, at 85% in a poll, is the desire to leave the world in a better place. This information is significant when we consider that buying power is weighted with women and that their buying power increases every year. Continue reading Polish Up Your Corporate Halo For More Business