Who Exactly Takes Nutritional Supplements and Why?

I shot this video in the parking lot of a local store that sells  nutritional supplements.  As you can see, the parking lot is busy,
and customers entering and leaving the store exhibit a wide range of age  and characteristics.

People who take nutritional supplements are sometimes labeled as
“Health Nuts” as if they were part of some weird minority. It might surprise you to learn that most U.S. adults, 68%, use dietary supplements according to an October, 2015 survey by the Council for Responsible Nutrition (CRN).

This Consumer Survey on Dietary Supplements, conducted by IPSOS Public Affairs, found that when it comes to safety, quality and effectiveness of specific dietary supplement categories, Americans have the most confidence in the “Vitamins & Minerals” category (85%).  Results show that the vitamins and minerals category has the highest  usage compared to specialty supplements, herbals & botanicals, and sports nutrition and weight management.  79% of male supplement users and 77% of  female supplement users take vitamins and minerals, followed by vitamin D (32%),  vitamin C (27%) and calcium (24%) which are three nutrients that government reports have  identified as shortfall nutrients. Continue reading Who Exactly Takes Nutritional Supplements and Why?