Mention the diet that relies on eating sandwiches in place of two meals a day and people will instantly recognize Jared and the Subway Diet. If you ever wanted to know how this whole thing got started, keep reading.
Jared Fogle worked his way through college by working at an adult book store. Like many people he sat around too much and ate too many snacks – his habits causing him to balloon to 425 pounds. Jared realized his weight was critical and so started looking for a way to drop some pounds.
He tried and failed with many diets because he had too much time and too much temptation to cheat. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Unknown to Jared he was about to take his first step towards the Subway diet. Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. His caloric intake plummeted from about 10,000 calories each day to only 900, with 6 miles of walking added for good measure. The result of Jared’s personal Subway diet was a loss of 245 pounds in only a year.
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You don’t have to walk three miles to and from Subway and eat there every day to lose excessive weight. The OsoLean Diet Plan combines OsoLean, eating right, and daily activity to burn fat and keep the lean muscle. In addition it carries a 6 month guarantee.
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How did this Subway diet become a national ad campaign for the Subway chain? After losing the weight Jared ran into a friend who worked with the school paper. After Jared told him how he had lost so much weight, this guy turned it into a feature for the paper. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. A subway franchisee in Chicago brought the story to the attention of his advertising people who talked to Jared to make certain it was legit. The local agency brought the idea to Subway’s national ad agency, but they hated the idea, so the local guys paid out of pocket for Chicago commercials featuring the Subway diet. Continue reading Strategies About Subway Diet
