QR Codes – Let The Magic Begin!

QR codeMore and more businesses, organizations, and people are using QR codes to spread the word about themselves, their organizations, and their products.  

What are QR codes? 

QR or Quick Response Codes (also called QR tags) are black modules arranged in a square pattern on a white background.  The information encoded may be text, URL, or other data.  The image on the left is a QR tag. 

Anyone who has a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser.  This act of linking from physical world objects is termed “hardlinking” or “object hyperlinking”.   (At the end of this post, I tell you how to get free QR reader applications.)

One of the most exciting things about QR codes is that there are free applications that you can use to create them yourself.  Once created you can print the QR image, email it to someone, include it on a web page, put it into a social site post, or save it.  (See the last section of this article for free QR code generators.)

There’s a teeshirt company that will custom print teeshirts with your QR tag.  Your QR tag could be printed out on labels like Avery and you can attach the labels to your products.  The content of the QR tag could open your product website for a description of all your products and your business.   The QR tag on one company’s juice container displays a coupon for a significant discount on their product to reward customers and to encourage them to buy their product again.

QR tags can be printed on business cards, signs, flyers, advertisements, clothing, and other items.

Where can you find QR readers and QR generators?

To find the appropriate QR reader for your Apple iPhone, Android, BlackBerry or other camera phone simply google “QR reader”.  Most, if not all, are free.  Download the reader application directly from the web to your phone.   I use NeoReader.

Follow the same procedure for finding QR code generators.  There are several good ones that are free.  I use the free code generator at QR Stuff, http://www.qrstuff.com/ .  You use the QR generator right on the website and you do not have to download any software.

QR Codes – You’ve Come A Long Way Baby!

QR code, created in Japan by a Toyota subsidiary for tracking parts in vehicle manufacturing, has come a long way.  QR codes have found hundreds of new and fun applications.  Check them out for fun and profit!

P.S. If you liked this post, you can opt-in to receive  an email notification when we post new articles.  Or use the subscribe tab above.  And don’t forget to leave a comment to this article.

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8 comments to QR Codes – Let The Magic Begin!

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